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The full story — start to now

Raised in Morley.
Built on stubbornness.
Still not done.

I grew up in a single-parent family in a post-industrial town outside Leeds, won a place at Oxford University from a state school, and turned the last £200 of my student loan into a digital platform that's powered 23,000+ students from low-opportunity backgrounds into top universities and careers. This page is how that happened.

Joe Seddon
The story, 1997 — now ↓
Joe as a child in Morley
Morley, West Yorkshire
1997

Hard work isn't optional

I grew up in a single-parent family in Morley, a post-industrial town outside Leeds. My mum and grandmother taught me that hard work isn't optional — it's everything. That stuck. State school, no network, no playbook, no safety net.

Joe at Oxford
Oxford, first in the family
2015

The odds were the point

I won a place to read Philosophy, Politics and Economics at Oxford. Everyone was pleased. I was angry — because once I got there, I could see exactly how many people like me should have been there and weren't. The odds I beat became the problem I couldn't put down.

Joe on BBC talking about Access Oxbridge
The bedroom-startup era
2018

The last £200 of my student loan

I graduated with a First, turned down the corporate offers, went back to my childhood bedroom, and spent the last £200 of my student loan building Access Oxbridge — a digital platform connecting students from low-opportunity backgrounds with mentors who'd got in themselves. Over two years, 100+ students won places at Oxford and Cambridge.

Joe at the Zero Gravity launch
Zero Gravity is born
2020

Relaunched as Zero Gravity

Access Oxbridge had outgrown its name. I relaunched it as Zero Gravity — beyond Oxbridge, to every top UK university — and raised a £425k pre-seed from angel investors. The bedroom project became a company.

Joe Seddon
Scaling up
2022

Beyond university, into careers

Thousands of members were reaching top universities. The system said they couldn't — the data said otherwise. I raised a £3.5m seed round to expand the platform beyond university, into elite careers.

Joe outside 10 Downing Street
No. 10 — still surreal
2024

Partners who back the mission

Commercial partnerships with 30+ leading companies — HSBC, McKinsey, KPMG, Rolls-Royce, Snapchat — and £2.3m of scholarships deployed to Zero Gravity members.

Joe Seddon
What's next
NOW

Building AI to unlock potential

23,000+ students into top universities was the foundation. Now we're building AI to identify potential the system misses — and unlock it at a scale that wasn't possible before.

Awards & honours 40+ awards

Sifted 10036th fastest-growing startup UK&I · 2025
The Sunday Times Young Power List25 most inspiring under-30s · 2024
Tech Entrepreneur of the YearUK Business Tech Awards · 2023
British Empire Medal (BEM)King Charles III's Birthday Honours · 2023
Forbes 30 Under 30Social Impact · 2022
Diana AwardSocial impact in education · 2021
Prime Minister's Points of Light AwardNumber 10 · 2019

What I believe

Talent is everywhere.

Opportunity is not.

The system calls that normal.

I call it Britain's biggest waste.

So we're fixing it.

Beyond Zero Gravity

Where else I put the mission to work — charity governance, national policy, and youth voice.

Trustee

Current

Royal Voluntary Service

May 2026 — Present

One of Britain's largest volunteering charities, mobilising thousands of volunteers behind the NHS and people in need. I help oversee governance and strategy — opening up volunteering for all.

Advisory Board

Department for Culture, Media & Sport

Feb 2025 — Mar 2026

Appointed to advise on the Government's National Youth Strategy — a ten-year, £500m programme, co-produced with 14,000 young people, to rebuild youth services across England.

Governor

Lister Community School

Nov 2020 — Nov 2024

A state secondary in Newham, East London, where 44% of students are eligible for free school meals. Served on the governing body, shaping strategy and outcomes.

Trustee

British Youth Council

Oct 2020 — Nov 2023

The UK's national youth council — UK Youth Parliament, NHS Youth Forum, Bank of England Youth Forum. Helped make sure young people had a real seat at the policy table.

The last few years ↓
Joe accepting an award at CogX
Joe filming
Joe Seddon
Zero Gravity billboards
Joe Seddon

Now you know
the story.

Speaking ✦ Press ✦ Partnerships

See what I built